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You’re spending hours on content. You’re posting five times a week. You’re engaging in the comments. You’re starting conversations in the DMs.
So why isn’t anyone buying?
The problem is your positioning.
You need to answer a simple question:
“What exactly do you do?”
Make it clear:
1- Who you work with
2 - What you offer
3 - What makes you different
Let’s say we have a design agency owner.
Her agency builds websites using Shopify.
Ok great. Good start. Let’s go deeper.
She works with 7-8 figure e-commerce businesses.
She specializes in beauty, health and fitness brands.
Ok, now we’re getting somewhere.
So now we have:
"We’re a Shopify design agency for 7-8 figure health, beauty and fitness e-commerce brands."
Cool. Now we know who she works with.
That’s one piece of the puzzle.
People buy outcomes.
What do I get if I pay you?
Is it clearly defined, or a bit vague?
Is it highly desirable, or a nice-to-have?
Does it work 100% of the time, or just sometimes?
The buyer needs to understand the ROI (return on investment).
If they pay you $1000, what will they get back? $2000? $5000? More?
Here’s what it could look like:
"We’re a Shopify design agency for 7-8 figure health, beauty and fitness e-commerce brands.
We help Shopify store owners increase revenue by 30-70% through conversion rate optimized design and copywriting."
Now we’re clear on:
Last question.
What makes you different from your competitors?
What is your USP (unique selling proposition)?
This one trips a lot of people up.
Unique means one of a kind.
That’s a very high bar.
The truth is, your business is probably not literally unique.
Few businesses are. That’s ok.
The question really is this:
What do you double down on?
What do you do that your competitors don’t do?
What do you care about that your competitors ignore?
Or maybe my favorite question to ask:
What do your competitors do, that you fundamentally disagree with?
Let’s take our Shopify agency owner.